Identify airasia target market for its product book

Airasia currently flies to 15 chinese destinations, including secondary and tertiary cities. Thirdly, airasia separates the market by using psychographic segmentation airasia marketing, n. Give suggestions how airasia should better their services. The 7 ps of the model are price, product, promotion, place, people, process, and physical environment fine, 2017. Identify your businesss target market so that you can best serve and advertise directly to your real customers. Ways taking to identify their target market philanthropy airasia s accomplishments and success today is a reflection of the publics trust and faith in the company, said tony fernandes fernandes, ceo of airasia. The concept of marketing mix was introduced over 60 years ago. Pdf understanding marketing mix in air asia airline bhd anthony. Airasia x is the only longhaul lcc currently flying the europeanasia pacific corridor. Ansoff 1980 stated that market penetration is a strategy to use its existing services in current market. Marketing mix of singapore airlines singapore airlines. The mission of air asia, it needs to be the best airline organization to work. Identifying the target market and highlighting some of the marketing mix.

The best cabin crew, unique malaysian hospitality, culture helps to communicate its value based services for its target market. Considerable innovation has been put towards creating and maintaining promotional strategies. Victor yong aa will do the same for domestic flight, i guess aax is international, cerita lain. The air asia is selling the airline service company. Airasia s main customers are still those who could not previously afford to fly, but its passenger profile is changing as it adds destinations and increases brand awareness. Firstly, an organization like airasia in order to cater its massive target audience that can appeal to a wide population of the country in terms of affordability and economic value.

In august 2003, airasia became the first airline in the world to introduce sms booking where guests can now book. The major competitors for air asia as per the market analysis are jet star. The decision to draft yet another new business plan at mas, which has. This is where airasia airline should consider the target market which it focus on the growing middle class and the specific opportunity. Book directly with the airline the biggest reason that you should go online to book and check fares is that most promo fares by airasia are only available on their official website or booking. Malaysia airlines new business plan targets premium sector. There are four marketing mix for airasia such as product, price, place and promotion. Marketing mix of air asia free essay examples database. By this, the customers can book the flight tickets, checking the ticket booking. The low lost product is the primary product of the marketing mix strategy that is. Airasia has the distinction of being the largest airline in terms of destinations and fleet size in its home country malaysia.

Price target research articlenews past 6 months 29042020. Ways taking to identify their target market branding they. Airasias main customers are still those who could not previously afford to fly, but its. The airasia group is a multinational airline group headquartered in kuala lumpur, malaysia. Porters generic competitive strategies ritika tanwar. To determine the impact of social media marketing facebook on air asia. The third objective is to maintain the product quality and reduce the costs. It operates both international and domestic flights with help of its affiliated airlines airasia india, philippines airasia, indonesia airasia, thai airasia and airasia x to deal with longhauling routes the company has a current fleet of ninetytwo aircraft that. Target market is a set of buyers sharing common needs or characteristics that the company decides to serve. Understanding marketing mix in air asia airline bhd. With hardly any startup capital, tony fernandes purchased a defunct and debtridden malaysian airline for a quarter and turned it into one of the most successful airlines on the planet by.

In australian market, only mab is full service carrier which can bring passengers to malaysia comparing. Hence, airasia is offering a low fare airplane ticket to meet with the demand of the people. Product in the marketing mix of singapore airlines. Airasia looks at new market opportunities routesonline. Australia remains a key growth market for the airline group with new services. This marketing mix 7 ps model is used to explain the marketing strategy of air asia. There are three key factors to target market selection 4. Tours, attraction tickets and travel activities, powered by vidi. Marketing mix of airasia airasia marketing mix explain. In december 2001, fernandes and his partners set up tune air sdn bhd tune air, an airline holding company then bought over airasia. That is the reason why the airasia always use the low price strategic to position it is always cheaper than their competitors.

How a budget airline is driving urbanization in asia. Stp marketers attempt to identify those market segments, direct marketing activities at the segments which the mark eters believe that their company can satisfy better than their competitors, and position their product. Difference set of processes malaysian airline has introduced to defined its values based services and communicate same to its. How to identify your target market business knowhow. It is about putting the right product or a combination thereof in the place, at the right time, and at the right price. For example, what makes your merchandise different from what people can buy from other big. And partner low cost airilne airasia x is looking to boost its premium product in a move designed to differentiate it from its lowcost competition and reposition its. Air asia history and development factors to promoting. Airasia profit falls 73% on higher operating costs. Promotions in the marketing mix of british airways. Ways taking to identify their target market reduced price sales they reduced their price to suit their class of customers. Give suggestions how airasia should improve their services.

Ways taking to identify their target market philanthropy airasias accomplishments and success today is a reflection of the publics trust and faith in the company, said tony fernandes fernandes, ceo of airasia. By the end of january 31 st year 2017, it had a fleet of 111. Target marketing is a strategy that focuses your marketing on individuals and businesses who are most likely to buy from you. Marketing environment analysis of air asia student life saviour. Here are 7 steps for identifying your target market. The company or business unit may then charge a premium for its product. Airasia failed to attract enough passengers from malaysia airline to establish its own stand in the market. The difficult part is doing this well, as you need to know. Airasia, an airline company that has experience the from rugs to riches storyline, is one of the leading airlines in asia. Kualalumpur based airasia, and its partner airasia x are winners of airline excellence awards best lowcost carriers award for the asiapacific region. To book a flight with airasia, customers can either choose the following channels. The report discusses the reason behind the volatility of airasia share price.

Doc air asia marketing strategies nursha hassan academia. Socialculture environment would be taken to be consideration such as. Marketing strategy of lcc airasia aim and objectives. Air asias values the emphasis of this assignment is to identify how air asia can attain its vision and reach its identified target customers by the use of s. Singapore airlines occupies the tenth position in terms of carrying international passengers. In order to keep the communicative lines open with all its. Market segmentation allows a company to target its products or services to a specific group of consumers, thus avoiding the cost of advertising and distributing to a mass market. Airasia, asias largest lowcost airline by passenger numbers, said it was optimistic about stronger results this year, citing strong demand and stable fuel prices and foreignexchange rates.

China contributed nearly 19 percent to the budget carriers 2015 revenue, according to its chief executive. The customers are able to book their tickets and gain promotional discounts. Airasia target market segment consist of three different but overlapping segments that were segmented according to geographic segmentation, demographic segmentation and psychographic. A target market is can be defined as a specific group of consumers or businesses you concentrate on reaching when you market your products or services. The main area of concern regarding the volatility of the share price will be highlighted and that include. Google cloud the best fit airasia realized only a cloud service could meet its needs and began evaluating the market. Due to the existing of new competitor, airasia malaysia has two competitors in malaysia. In 1953, neil borden mentioned it in his presidential address to the american marketing association ama in general terms, marketing mix is a variety of different factors that can influence a consumers decision to purchase a product. Recognizing that price and convenience are most important to their target audience, air asia achieved cost leadership through innovative strategies such as single class services and lower fares without. Characteristic of the airasias target audience is the all people who salary are fall in the middle or lower income in malaysia. Originally founded in 1993, the group now operates a network of lowcost carriers including airasia, airasia.

At last, strategic priorities are identified and analysed to provide the values that help. The name of the company, airasia, and its development. In august 2011 airasia and mas, malaysias national carrier, announced a partnership called the comprehensive. Air asia an innovative concept is being challenged different companies, specifically in airline industry are trying to enance their service s to attract new clients and to retain old clients, and. Airasia x chief executive azran osmanrani believes traffic in the asian lowcost airline market will remain buoyant, as the malaysianbased longhaul carrier hones its new strategy of putting. An impact of advertising and pricing on consumers online ticket. Marketing environment analysis of air asia student life. To identify your target market, you first need to answer these questions. Airasia was one of the first airlines to take delivery of the a320neo in 2016. The turning point for airasia was in 2001 subsequent to its purchase by tony fernandes. Book on and the airasia mobile app from 18 march 2019 to 24. It was established with the aim of saving it form the heavy debt that it was. Cornell university school of hotel administration the.